What's even more compelling for me than the actual styling is what this reveals about McDonald's search for transparency. They want consumers to be able to see where there food comes from--just enough so they can trust that they're not being overly manipulated.
But it makes me wonder, what kind of styling did it take to produce this video itself? That is, what is behind the scenes of this behind-the-scenes video?
And it also made me remember this video of another burger being prepared for its moment in the spotlight, that I've used for teaching before:
The comments for the first video on youtube have been disabled, so we don't get to read the voices of any actual consumers, but I wonder what effect this kind of advertising will have on McDonald's reputation as an opaque food producer?